Use Your Business's Garage Door as a Marketing Tool

If you own a body shop, consider using your garage door as a great advertising platform. When your business is closed, the doors to your garage will be closed, as well. That provides you with a large amount of space that is going unused, unless you consider finding a way to promote your business on it. The following guide walks you through an affordable way to use your business's garage door as efficiently as possible.

Prime the Door

The first thing you need to do is prime the door to be painted. You will need to stand on a ladder to paint the top of the door so be sure that you have someone holding the ladder steady for you so that it doesn't fall over during any steps that require you to use the ladder.

Paint the Door

Next, choose a really bold color of outdoor paint to use as the main color for the door. Outdoor paint can stand up to the elements so you do not have to repaint the door every few weeks. Allow the paint to dry overnight before doing anything else to the door.

Choose the Words

While the paint is drying, choose what you want the advertisement on the door to say. You want to be sure that the words are large enough for someone to see from the road. Choose a limited amount of words so that the door is not crammed with words because this can make it difficult for people driving by to read what you are trying to advertise.

Create a Guide

Stencil the words that you have chosen onto a piece of cardboard. Use a sharp box cutter or thin blade to trim the letters out of the cardboard. This will work as a stencil to follow when you paint words onto the door.

Trace the Letters

When it is dark outside, position a floodlight so that it shines directly at the door. Prop the stencil up a few inches in front of the light. The light will shine through the stencil and onto the door, making the letters appear huge. You can then use a small paintbrush and black paint to outline the letters that are shined onto the door.

Paint the Letters

The next day, use the black paint to paint the insides of the letters to finish the advertisement you are trying to create. You may need to add a second coat of black paint depending on how light or dark the color you chose for your base paint is.

Once you have finished painting in the letters that you traced, allow the paint to dry overnight before opening and closing the door. This is a simple, affordable way to better advertise your business. For assistance with your commercial door, talk to a professional like Shank Door.